Monday, August 2, 2010

Low Voltage - Wash Post Weighs In On EV

The Wash Post (general lover of all things government subsidized) let's it be known they are concerned with the current cost of EVs. Specifically the feeling is that the govt. A)Subsidized the cost of the GM plant to the tune of $150M B)Battery suppliers are outstripping demand C)Those who will buy an EV will likely be making over $200K.

The questions are valid but anytime a new technology comes to market the well heeled are the first to adopt. I'm pretty sure that when the car first came to market (pre-Model T) it was not the rank and file ponying up.

Still the challenges are ahead for the technology. A mix of patience and a steel reserve will be needed. Costs have to come down and a road map to move off of subsidization will need to happen. But for now it's early and the main victory is the cars are coming to market in the first place.

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