Arrived in Friedrichshafen, Germany for Euro Bike yesterday after 20 hours of travel time (air, train and boat). Although hard to reach it is a beautiful town and is clearly the host of the most important bike show in the world.
Yesterday was a bit of a fog but today I feel fresh and enjoyed taking on the sites. E-Bikes are a hot thing over here at the moment. Many of the big guns are introducing larger lines for the European market with eyes on the US in the next 12 to 18 months. Interestingly enough what I have not seen is a lot of design elements put into the E-Bikes. Most look like current pedal bikes with a motor and battery attached save for a few exceptions. While understandable I really believe a design element is important (think the Prius and how its design accelerated hybrid purchases). Nonetheless it is encouraging and I am bullish on the category both here and in the US.
One observation is this show attracts folks who like to have a good time. There are demos going on outside where people are jumping different terrain and the beer tents were already dealing with long lines at 10AM.
Couple of big meetings tomorrow and an industry dinner tomorrow evening. I will share what I can. Stay tuned...
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